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1992
Industrial Alliance Celebrates its Centennial and Chooses the Elephant
as its Company Symbol
In 1992, Industrial Alliance celebrates its centennial
anniversary. During its century of existence, the Company has constantly
been able to adapt to new realities and to the changing needs of its clients.
It is also at this time that Industrial Alliance
chooses the elephant as its Company symbol; a choice that is made based
on the numerous attributes the Company shares with this magnificent animal:
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Industrial Alliance and the elephant
share exceptional strength. Both are also highly
energetic and can easily take on difficult challenges.
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Both Industrial Alliance and the elephant represent solidity
and inspire confidence. They symbolize stability
and are a reassuring presence in their environment.
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Like the elephant, Industrial Alliance is also recognized for its
longevity and memory.
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Despite its imposing stature, the elephant is regarded as having
a strong sense of family and a highly developed
sense of responsibility, two values that are also
fundamental for Industrial Alliance.
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Finally, the elephant is warm and gentle.
Similarly, at Industrial Alliance, we care about the human values
of our clients. By being attentive to their needs, we can get to
know our clients better, and in turn serve them better.
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Angus, Our Mascot
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Angus, the Company mascot, comes into being
in 1995. He is present at all popular activities in which
the Company takes part.
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Angus |
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