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2000
Demutualization and a New Commercial Name
At the turn of the millennium,
Industrial Alliance embarks on an entirely new course: in February 2000,
Industrial Alliance becomes a stock company and makes its official entry
onto the Toronto Stock Exchange under the ticker symbol IAG.
Demutualization
is a process in which the ownership structure of a mutual insurance company
(belonging to its insureds) is converted to that of a stock company (belonging
to its shareholders). Demutualization provides Industrial Alliance with
better access to financial markets in order to obtain the funds necessary
for its ongoing development.
Demutualization is also beneficial for policyholders
as it results in the allotment of all of the Company's common shares to
some 700,000 members.
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New Commercial Name |
In the wake of these changes, the Company adopts
a new commercial name in the fall of 2000-Industrial Alliance
Insurance and Financial Services.
Renowned for its expertise in life and health
insurance, Industrial Alliance has also been offering savings and retirement
products for a number of years. The Company's new commercial name clearly
reflects the changes that it has undergone in recent years to become what
Industrial Alliance is known as today: -an insurance and financial services
company.
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New Visual Identity |
Since the elephant has been associated with the
Company for several years and gradually became one of the most powerful
features of it's institutional identity, Industrial Alliance decides to
integrate it into its new logo.
The five simple yet stylized lines that form
the elephant symbolize the Company's contemporary, dynamic,
solid, warm, and trustworthy nature and are an integral
component of Industrial Alliance's new visual identity.
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The new visual identity |
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Today |
Today, Industrial Alliance is a life and health
insurance company that offers a full range of insurance products and financial
services. The fifth largest life and health insurance company in Canada,
Industrial Alliance insures over 1.7 million Canadians, employs more than
2,600 people and manages over $30 billion in assets.
Industrial Alliance’s corporate image evolved in March 2007. Its new logo, inspired by the
previous one, but with a more solid appearance, truly reflects its identity as a financial
institution and its new challenges.
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